When it comes to Global Leadership, there is so much to learn. While avoiding stereotypes is essential, taking the time to familiarize yourself with a country's cultural norms can help you feel more comfortable and will hopefully result in more successful interactions. Below are the six cultural dimensions defined and explained by social psychologist Geert Hofstede. Hofstede uses the dimensions below to aid in cross-cultural communication. Please use this quick guide to gain insight into the varying dimensions that make each culture truly unique.
Masculinity vs. Femininity (MAS)
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How a culture views the traditional roles of men and women. A country with a high masculinity score generally sees women working in distinct gender defined roles. Countries with a lower score are more likely to believe men and women are more equal and capable of being in any role. High Masculinity: China Low: Russia |
Individualism vs. Collectivism (IDV)
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The strength of the ties other people have to others in their community. Those who are high in individualism are like to value privacy.
High Individualism: USA High Collectivism: China |
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Long-term vs. Short-term Orientation (LTO)
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How a culture values long-standing traditions. Long-term oriented societies attach more importance to the future. They are adaptable and more focused on saving and persevering. Short-term oriented societies value a respect for tradition, preservation of one's face, reciprocation and fulfilling obligations. They view societal change with suspicion.
High Long-Term Orientation: China Low Long-Term Orientation: USA |
Uncertainty Avoidance (UAI)
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How a culture copes with situations where the outcome is uncertain. Cultures with a high score in this dimension prefer rules in order to feel comfortable. Countries with a lower score are more likely to take risks and accept change.
High Uncertainty Avoidance: Russia Low Uncertainty Avoidance: China |
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Power Distance (PDI)
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How a culture responds to people with power and how it treats those who don't have it.
High Power Distance: Russia Low Power Distance: USA |
And one more just for fun.........
Indulgence vs. Restraint
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The degree to which a culture values having fun and enjoying life. An indulgent culture places a higher value on having fun. A society higher in restraint generally suppresses gratification of needs and regulates it by means of strict social norms. Indulgent: USA Restraint: Russia |
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